Google offers various certifications, including Google Ads certifications (e.g., Google Ads Search, Google Ads Display) and Google Analytics certifications, which demonstrate your expertise in digital advertising and web analytics, respectively.

Google certificates showcase your proficiency in specific areas of digital marketing, making you a more attractive candidate to potential employers and clients. They can enhance your resume, increase your credibility, and improve your career prospects.

As of my last update, most Google certifications were free of charge, including Google Ads and Google Analytics certifications. However, this may change in the future, so it's essential to check the Google Skillshop website for any updates on exam fees.

For a digital marketing career, the most relevant Google certificates are usually Google Ads certifications and Google Analytics certifications. Google Ads certifications demonstrate your expertise in online advertising, while Google Analytics certifications showcase your ability to analyze website data.

Yes, earning Google certificates can significantly improve your chances of landing digital marketing roles. They demonstrate practical skills and knowledge in using Google's advertising and analytics tools, which are highly valued by employers.