Learn the critical function that content plays in marketing and the duties that a content team has. Engage in content research and curation for active projects while abiding by professional norms. Discover the numerous content marketing tools available for producing content.

• researching keywords effectively for content creation.
• The craft of writing content.
• Calendaring your material for more coordinated marketing.
• Recognizing copywriting strategies.
• Addressing the issue of plagiarism.
• Doing research-related work.

The complexities of search engine optimization (SEO) are covered in this session. On a variety of real-world projects, you’ll practically apply SEO tactics and create individualized plans for each one. Additionally, using real-world tasks, we’ll show you how to evaluate and improve performance and approach.

• putting SEO strategies (on-page and off-page) into practice.
• Navigating the technical parts of SEO.
• Optimizing the mobile responsiveness and site architecture.
• Examining crawlability and link profiles.
• Doing SEO audits to find ways to enhance.
• Examining advertising stats to gain greater understanding.
• Completing homework, actual projects, and research activities.

Through this program, learn more about the world of online advertising. You’ll learn how to develop successful ad strategies for numerous platforms while also gaining an understanding of various internet advertising platforms. We’ll also show you how to use real-time reports to optimize campaigns.

• Investigating display, video, app, search, and display advertising.
• Understanding Native Ads and Microsoft Advertising.
• Creating advertising plans for many platforms.
• Campaign optimization in real time with efficient reporting.

The entire scope of social media marketing is the topic of this session. You’ll discover how to develop both organic and artificial social media strategy. You’ll also get practical experience by managing, evaluating, and improving social media campaigns for real-world enterprises.

• Mastering social media platforms’ organic marketing techniques.
• Utilizing the advertising capabilities of Facebook, Instagram, LinkedIn, and Twitter.
• Taking part in active missions and initiatives.

You will learn how to apply analytical tools and comprehend Google Analytics in this module. Using this tool, you’ll develop expertise in assessing campaign and live project performance.

• Effective tracking requires an understanding of GTM parameters.
• Monitoring conversions and events.
• Making bespoke reports and dashboards.
• Examining audience acquisition and behavior.
• Analyzing conversion and user behavior reports.
• Searching for insights in attribution models.

Learn about the purpose of email marketing, how to use it, the dos and don’ts, and how it affects business expansion. Get practical experience managing contacts, organizing email campaigns, and utilizing professional email tools. Learn about double opt-in, email automation, and call-to-action (CTA) emails.

• Overview of email marketing and its importance.
• Email design for campaigns that are successful.
• Using technologies like email marketing to facilitate communication.
• Recommended procedures and hazards to avoid.
• Conducting research and completing assignments.