In this module, you will explore the exciting world of digital marketing. We will cover different digital marketing channels, how search engines function, and delve into the promising future of programmatic advertising.

• Introduction to the Digital Marketing industry.
• Understanding search engines and how they operate.
• Insights into SEO (Search Engine Optimization), SEM (Search Engine Marketing), and SMM (Social Media Marketing).
• Introduction to Programmatic Advertising and its significance in Digital Marketing.
• Busting common myths about Digital Marketing.
• Engaging assignments and research work.

In this module, we’ll take you on a journey into website design using WordPress.You will learn how to create a website from scratch, working with various plugins and theme, and apply your capabilities to a live assignment.Additionally, we’ll provide training in HTML and JavaScript.

• Understanding HTML and JavaScript for web design.
• Introduction to WordPress and its functionalities.
• Working with different themes and plugins in WordPress.
• Utilizing Elementor for page design.
• Navigating the technical aspects of WordPress.
• Engaging live project, assignments, and research work.

Content plays a crucial role in marketing, and in this module, you’ll learn about its importance and the responsibilities of a content team. You’ll have the opportunity to research and curate content for live projects while adhering to industry standards.

• Additionally, we’ll introduce you to various content marketing tools.
• Mastering keyword research for effective content creation.
• Learning the art of content writing.
• Creating content calendars for organized marketing efforts.
• Understanding copywriting techniques.
• Addressing plagiarism concerns.
• Engaging in research tasks.

This module focuses on the ins and outs of SEO. You’ll practically implement SEO techniques on different live projects and develop strategies for each project. We’ll also teach you how to measure and optimize performance and strategy, backed by practical assignments.

• Implementing On-Page SEO and Off-Page SEO techniques.
• Navigating Technical SEO aspects.
• Working with sitemaps and robots.txt.
• Optimizing site structure and mobile responsiveness.
• Analyzing link profiles and crawlability.
• Conducting SEO audits for improvement.
• Metrics and analytics for effective SEO strategies.
• Hands-on assignments, live projects, and research tasks.

This module introduces you to various online advertising platforms, including Google Ads, Microsoft Advertising, and Native Ads. You’ll learn how to create effective ad strategies for different platforms and optimize campaigns in real-time using reports.

• Exploring Google Ads, Search Ads, Display Ads, Video Ads, and App Ads.
• Understanding Microsoft Advertising and Native Ads.
• Crafting ad strategies for diverse platforms.
• Real-time campaign optimization through effective reporting.
• Hands-on assignments and live project implementation.

In this module, you’ll dive deep into the world of social media marketing. Learn how to create both organic and inorganic strategies for social media platforms. The focus will also be on running, analyzing, and optimizing social media campaigns for live projects.

• Mastering organic marketing on social media platforms.
• Harnessing the strength of Facebook, Instagram, LinkedIn, and Twitter Ads.
• Engaging in live projects and assignments for practical experience.

This module will equip you with the skills to use analytical tools and comprehend Google Analytics. You’ll gain proficiency in analyzing campaign and live project performance using this tool.

• Understanding GTM parameters for effective tracking.
• Tracking events and conversions.
• Creating dashboards and custom reports.
• Analyzing audience behavior and acquisition.
• Evaluating user behavior and conversion reports.
• Exploring attribution models for insights.

In this module, you’ll learn about Email Marketing, its significance, and the dos and don’ts. Gain hands-on experience using top tools for creating professional emails, managing contacts, and strategizing email delivery.

• Introduction to Email Marketing and its impact.
• Email designing for effective campaigns.
• Utilizing Email Marketing tools for efficient communication.
• Best practices and pitfalls to avoid.
• Engaging in research and assignment tasks.