Digital marketing is a rapidly evolving field, and there are always new topics to learn. For beginners, some of the most essential topics to learn include SEO, social media marketing, and email marketing.
More advanced topics that are also important include content marketing, data analysis, and conversion optimization.
Digital marketing has become increasingly crucial for businesses of all sizes and types. Companies must understand digital marketing and how it works to create effective campaigns.
Digital marketing is constantly changing—there is always something new to discover. There are many different ways to approach digital marketing, so choosing a strategy that best suits your needs is essential.
This tutorial covers everything you need to know about digital marketing. We start with what strictly digital marketing is, then we talk about email marketing, YouTube keyword research, affiliate marketing, Google Data Studio, digital marketing skills, creative marketing ideas, digital marketing tools, WordPress, how to become a digital marketer, digital marketing interview questions, and finally, how to become a successful digital marketer.
Who Should Learn Digital Marketing?
Digital marketing can help your company reach out to its target audience. Whether looking for better jobs with a high salary package or just an interest in digital marketing, digital marketing is a perfect choice.
You can also apply for the Digital Marketing Certification Courses, which will highlight throughout our digital marketing tutorial.
Digital marketing doesn’t require any specific skill sets or prior experience. Anyone can get started with digital marketing by following this tutorial. You will not need any specialized skills to follow along.
Digital marketing is an umbrella term for all activities related to promoting products or services using electronic devices such as smartphones, tablets, PCs, etc.
Digital marketing includes search engine optimization (SEO), online advertising, social media marketing, influencer marketing, content marketing, conversion rate optimization, email marketing, mobile marketing, display advertising, remarketing, paid marketing, SEO, social media management, website design, development, analytics, and many others. All these techniques are used to drive Traffic to websites.
An overview of the advanced digital marketing course syllabus
The Advanced Digital Marketing Course is a comprehensive, intensive and practical training program designed to give you all the skills required for a successful career in digital marketing.
The course includes a wide range of topics that will help you develop your knowledge on using the latest technologies such as social media, mobile apps, web design, SEO, and more.
You’ll also learn about different types of advertising, including PPC, Social Media Advertising, Email Marketing, Display Advertising, Affiliate Marketing, Content Marketing, Mobile Marketing, Retargeting, and much more.
The Advanced Digital Marketing Courses
Introduction to Digital Marketing
Digital marketing is promoting your business or product through digital media. There are many ways in which you can promote your products and services online.
You can advertise on social networks, search engines, email, mobile apps, websites, etc. If you want to reach a wider audience, then you should use all these mediums together.
The importance of digital marketing is increasing day by day. It is essential to have an excellent digital presence because the Internet has become the most popular medium for communication and information sharing.
If you are not using this medium, your business will be left behind in the competition. You need to understand that many people use the Internet as their primary source of entertainment. Therefore, companies need to have a solid online presence.
● What is marketing?
● What is digital marketing?
● Why are people going online?
● Key concepts of digital marketing
● Benefits of digital marketing
● How digital marketing evolved
● Who’s using digital marketing?
● How do traditional and digital media differ?
● What are inbound and outbound marketing?
● Understand the future of digital marketing
● What is the Internet, and how does it work?
● How has the Internet evolved?
● What is a search engine?
● Types of search engine
● How does the search engine work?
● Why is google the world’s best search engine?
● Ranking factors of google
● What are the reasons for yahoo’s failure?
● Tools required in digital marketing
● What is advertising?
● What is online advertising?
● What is AdWords?
● Some of the best digital marketing case studies
● Carer scope in Digital Marketing
Website Design Guidelines
When building websites, you want them to provide informative content, attract visitors and convert Traffic into leads or customers. But knowing how to design a good website isn’t always straightforward. There are many things to consider, from the layout to colors, fonts, and images.
To create an effective website, you need to follow some basic guidelines. These include having straightforward navigation, using appropriate typography, keeping your content concise, and creating a user experience that flows smoothly.
● What is the Website?
● What is www?
● What are the different types of websites?
● Web page vs. Website
● Difference between blog vs. Website
● Components of the Website
● Purpose of creating websites
● How to build a web page?
● Web design vs. web development
● What makes a website user-friendly?
● Dynamic vs. Static Website
● What are responsive websites?
● Build your portfolio website
Domain Registration and Hosting
How much do you know about domain registration and hosting services? If you don’t know, then you should start learning them now. It’s essential to choose the right service provider for your Website.
Domain name registration and web host services are essential tools for every individual or company who wants their websites to reach the public. The two main categories of these services include domain names (www.example.com) and web hosts.
You’ll want to register your site using a top-level domain (TLD), such as.com,.net, or.org. There are hundreds of TLDs available today. They cost anywhere from free to $15 per year.
After choosing a TLD, you’ll need to decide whether you want to pay for a hosted solution or go with a self-hosted option. In either case, you’ll also need to select a web host.
● What is the domain & subdomain name?
● Parts of domain name
● How to choose a domain name?
● What is the Protocol?
● What is the IP address
● What is web hosting?
● What is Uptime
● Types of Web Hosting
● How to buy domain and hosting?
● Costs of a domain name
● Buying and managing domains
● Importance of server security
● What is SSL certification?
● When your site goes down, what will happen?
● What are the page authority and domain authority?
WordPress website creation
WordPress is the most common blogging software in existence today. The open source CMS has become extremely powerful and flexible over time.
WordPress is probably the way to go if you want to build a professional blog or other types of Website. To build a successful website using WordPress, however, you’ll need to learn how to customize themes and plugins.
● What is WordPress?
● Understanding WordPress and its functioning?
● Features of WordPress
● Advantages and disadvantages of WordPress
● com vs. wordpress.org
● Sites built with WordPress
● How to Install WordPress?
● Editing the page and changing the site title
● Add and edit a menu
● Blog page design
● Adding a video to your Website
● Add social sharing buttons
● Working with dashboard
● What are Plugins and their uses?
● What is the widget and how to use it
● Creation of Pages and Menus
● The importance of the homepage
● Terms, Privacy, and Disclaimers
● Difference between Posts and Pages
● Integrating google analytics
● Adding a site to webmaster tools
Search Engine Optimisation
Have you ever wondered why Google ranks websites higher or lower than competitors? The answer is simple — SEO (Search Engine Optimization).
Search engine optimization (SEO) is a process of improving visibility and ranking in search engines. SEO aims to improve rankings on search engines such as Google, Bing, etc.
This can be done by writing content for your Website or online store to help your customers find you easily. Many SEO tools are available for you, such as keyword research, link-building, and content writing tools.
● Introduction and Understanding of SEO?
● How does a Search Engine work?
● Basics of SEO
● On-Page SEO vs. Off-Page SEO
● What is the primary purpose of using keywords in SEO?
● Some essential SEO tools
● What is link building, and why does it matter?
● What are backlinks?
● What is an outbound link?
● Difference between do-follow and no-follow links
● What are meta tags
● What is an anchor text?
● What is robots.txt?
● What is the landing page?
● Latest updates in Google search algorithm
● Panda algorithm vs. Penguin algorithm
● How to remove toxic links to a site?
● What is Sitemap? How is it important?
● What is social bookmarking?
● What is social networking?
● What is an RSS feed?
● What are google sitelinks?
● What is google my business?
● Popular SEO Blogs to follow
● What is Alexa Ranking?
● Why do we use content marketing for SEO?
Keywords Research and planning
What is keyword research? What does it entail? Why should I care? How can I get started? These questions might seem simple, but they are essential to answer before beginning any SEO campaign.
To rank well in Google, you need to optimize your keywords. This means creating an excellent page full of relevant information for each keyword. There are several ways to do this, and they all require some planning.
The good thing about keyword research is that it allows you to create pages that answer specific questions or problems. For example, if you run a restaurant, you might ask, “What foods would my customers expect?” Or, if you sell clothes, you might ask, “Which styles are trending now?”
● What are Keywords?
● Types of Keywords
● Keyword-based on length
● History of Keyword Research
● Why is keyword research necessary?
● LSI Keywords
● What is the keyword research process?
● Understanding your target market
● What is Keyword Density, and does it matter?
● Know what your people want
● How to use google keyword planner?
● How to do the business analysis?
What is Content Writing? How does it differ from other types of writing? Is it worth learning? Why should I know it?
Content writing refers to creating written content for websites, blogs, or social media platforms such as Facebook, Twitter, Instagram, etc. This type of writing involves creating original text or copy (content) that is useful and interesting to readers.
Content writing differs from other types of writing because it requires creativity, critical thinking skills, and marketing knowledge. The good thing is that content writers often get paid well for their unique talents.
● What is content writing
● Introduction to the different types of Contents
● How to improve writing skills?
● How to write SEO-optimized content?
● Use of proper Tags (h1, h2, h3)
● Attractive Title and Headings
● Anchor Texts
● How to count words
● Understanding your audience
● Write for users, not for google
● What makes good content?
Social Media Optimisation
Social media marketing is increasingly essential for businesses to reach their target audience. What exactly does social media optimization mean? How should you go about it?
Social media has become an integral part of our lives. More than 2/3rds of Internet traffic comes from mobile devices, and almost half of these come from Facebook alone.
Over 90% of adults access the web via social networking sites. Companies who want to connect with customers and potential clients through social media channels must focus on creating quality content and promoting it effectively.
Social media optimization (SMO) uses social media platforms to promote brands or websites. SMO involves optimizing content such as images, videos, text, etc., to increase its visibility and popularity on various social networks.
● What is Social Media Optimization?
● What is Social Media Marketing (SMM)?
● Search Engine Optimization vs. Social Media Optimization
● List of social media
● Importance of social media
● How does Social Media Affects SEO?
● How to promote business through SMO
● What is Viral Marketing
● Social media success tracking tools?
● What type of social media content converts best?
● What is the responsibility of a social media manager?
● Top social media marketing tools to consider?
● Some common social media mistakes
Social Media Marketing
You’ve heard the term social media marketing’ thrown around a lot these days. What exactly does it mean?
Social media has become an integral part of our lives. We use social media platforms to connect with friends and family, and businesses also leverage them to reach out to their customers and prospects.
Social media marketing (SMM) refers to leveraging social networks to promote brands, build audiences and generate leads. In other words, SMM helps companies increase brand awareness, boost Traffic and ultimately sell more stuff.
Social media marketing allows marketers to create a direct line of communication with consumers and target specific segments of society. The concept behind social media marketing is simple: Identity who your ideal customer is, where they hang out online, and then get paid to advertise.
Facebook has become a powerful marketing tool for businesses. Is it worth using, or should you stay away from it?
Facebook is the largest social network in the world, with over 2.2 billion monthly active users. The site is also a powerful advertising medium because of its highly engaged audience.
Marketing on Facebook is very effective. In fact, according to eMarketer, Facebook ads generate $4.8 billion in ad revenue every year. And it’s becoming even easier to target specific audiences through Facebook’s new Audience Insights feature.
● Facebook Insights
● Facebook Algorithms
● Ad Practices for Ad Content
● Facebook Targeting Options
● Retargeting or Facebook Exchange
● Facebook Page Management
Twitter marketing has become the new buzzword in the social media space. What exactly is Twitter marketing? And why should I care?
Twitter is a microblogging site where users post short messages called tweets. The service was launched in 2006 and now boasts over 300 million registered accounts.
In addition to being a great way to connect with friends and family, Twitter allows businesses to reach out to their customers directly.
With over 400 million monthly active users, Twitter is the perfect medium for marketers to promote their brand or message.
● Introduction to Twitter Marketing
● Do’s and Don’ts of Twitter Marketing
● Twitter Ads – Content & Targeting
● Influencer Marketing
● Power of Twitter and use of hashtags
● Tools and Measurement
LinkedIn has become a powerful tool for businesses looking to connect with potential customers. In addition to helping companies build their brand, LinkedIn also provides valuable insights into their target audience.
LinkedIn is a professional networking site where members create profiles that include information such as job title, company name, skills, and personal interests. These profiles are then shared with members who are connected or interested in the member’s expertise.
LinkedIn allows marketers to reach out to prospects through targeted ads, which makes it easier to get in front of the right people at the right time. The goal is to convert these leads into sales opportunities.
● Introduction to LinkedIn
● How to Market
● Personal marketing
● Brand Marketing
● LinkedIn Ads
● LinkedIn Campaigns
Instagram has become a powerful tool for marketers to connect with their audience and build brand awareness. If you haven’t already started using it, now might be the time to start.
With over 700 million monthly active users, Instagram is the fastest growing social media network. The photo-sharing app allows brands to create visually appealing posts to share with followers.
It helps businesses to engage directly with consumers through photos and video. In addition to posting pictures and videos, companies also use Instagram Stories to tell stories or highlight events. Brands can even interact with customers through comments.
● Creating a Business Page
● Marketing Tools and Ads
● Influencer Marketing on Instagram
● Strategy How to Drive Engagement
● Switching Accounts
● Lead Generation through Instagram
Viral marketing is where a message spreads from person to person through word of mouth. The idea behind viral marketing is to get something out into the public eye and then let them spread the word themselves.
This means you don’t necessarily need to pay for advertising or spend time creating ads. Instead, you simply create a piece of content and hope it goes viral.
Viral marketing has become a very effective way to reach new customers because it allows companies to connect directly with their audience. In addition, it’s free and requires little effort. If done correctly, it can generate massive amounts of Traffic and awareness.
● Understanding About Trends
● Searching Trends
● Creating Content Go Viral
● Omni Channel Approach
Quora is a question-and-answer site where anyone can ask questions and get answers from other members. The site has over 300 million monthly visitors, and its audience includes top brands such as Google, Microsoft, Facebook, Amazon, and Apple.
Quora marketing is a form of social media marketing. This allows companies to engage directly with their target audiences without paying for advertising.
● Introduction of Quora Ads
● Type of Ads Campaigns
● Quora Pixel Code Installation
● How to Create Ads
● Remarketing in Quora
Pinterest has become one of the fastest-growing social media sites in recent years. The site allows its users to share pictures and connect with other pinners. Over 100 million monthly active users, and 50% of them visit daily.
Pinterest is a visual bookmarking tool where users can save images from various sources such as blogs, newspapers, magazines, etc. Users can then create boards or collections of these saved items. They can also follow other users’ boards and receive updates whenever they post new pins.
Pinterest marketing is a great way to build brand awareness and increase sales through targeted advertising. If done correctly, it can generate leads and boost your Website’s Traffic.
● Why use Pinterest for business?
● How to set up a Pinterest account for your business
● Analyze Work
● Spice Up Your Strategy
● How to Create Popular Pins
● Images that Work
How does YouTube marketing differ from other types of marketing?
YouTube has become one of the most powerful platforms for marketers today. The video-sharing site allows businesses to connect directly with their customers through live streaming events, interviews, webinars, and educational content.
YouTube is great for driving website traffic and boosting brand awareness. To learn more about leveraging YouTube for your business, comment on YOUTUBE below.
● YouTube Channel Creation
● Video Creation, Uploading, and Optimization
● Video Content and story line ups
● Channel Monetization
● How to earn like a Boss
● Case Study
Social Media Automation
Automated posting lets marketers schedule their content creation to fit into their daily workflow. While some companies offer free accounts, paid plans start at $10 per month.
The Cost depends on the number of scheduled posts, the frequency of those posts, the length of time they run, and whether the account has access to third-party APIs.
● How to Automate Social Media
● Tools to Automate Social Media
● What you Can & Can’t Automate
● Automating Social Media Reporting & Analytics
● Find the best time to share
● Rules of Smart Social Media Automation
Google algorithms are constantly changing and updating their ranking algorithm. This means how you rank for specific keywords might change over time. What does this mean for SEO?
Algorithmic changes are a part of life for web admins and marketers. They come from Google’s constant updates to its search engine. These updates affect the way websites perform in organic searches.
● Intro to Google Algorithm
● Types of Google Algorithms
● How Algorithms work
● How to adjust Algorithms
● Check if any of them has hit you
● Major Google Algorithm changes and Penalties
Google Search Console
Google Search Console (GSC) is a tool that helps web admins optimize their websites for organic searches. GSC provides insights into how visitors interact with your site and allows you to fix issues before they affect your rankings.
Google has announced that starting April 24th, 2018, GSC will become part of Webmaster Tools, where you’ll also get access to other tools such as Safe Browsing, PageSpeed Insights, and Site Speed. You’ll no longer need to install a separate extension or signup for another account.
● Understanding of Google Search Console
● Using Google Search Console to Increase Traffic
● Crawl Stats Vs. Crawl Error
● Removing Spam Backlinks from Website
● Index Pages in Google Search Console
Google Analytics is a powerful web analytics service offered by Google. It provides data about how visitors interact with websites. The information collected through Google Analytics is helpful in identifying user behavior patterns, improving marketing campaigns, and optimizing conversion rates.
Analytics lets you see how people navigate your site and how much time they spend on each page. It also shows you how people found your site, whether they came directly or via another place, and how long they stayed once they got there.
● Introduction of Google Analytics
● Data Analysing with Google Analytics
● Checking User Behaviour
● Tracking Traffic from Different Sources
● Using Analytics Date for Retargeting
Adsense is one of the most popular ways to monetize a blog or Website. The service lets advertisers place text ads on sites and blogs. If you want to start earning money from your site, you should try out Google Adsense.
There are several benefits of using Google Adsense. For instance, it helps increase Traffic to your site because visitors see ads instead of regular links. Also, it provides a steady stream of income.
● Money Making with AdSense
● Easy Steps for AdSense
● How to Approve AdSense Account
● Placing Ads on Website
Google Adwords is a paid advertising service offered by Google. The company offers advertisers a way to pay only when someone clicks or visits their site. This means they don’t have to spend money upfront to get Traffic.
Advertising is a significant part of marketing today. You need to advertise your brand through various channels to reach potential customers. One such channel is Google.
● What is AdWords?
● Ads Placement
● How to get approval for AdWords?
● How to get Ads on your Blog/YouTube
● Content and traffic strategy
● Guidelines and requirements
How do I get my audience interested in my blog or video? How do I target specific audiences? Do I need geo-targeting?
Geo-targeting allows you to reach a specific group of people who live in a particular location. This can include countries, states, cities, neighborhoods, zip codes, etc.
You can create a map of where your readers/viewers live and then send them targeted messages. For example, if you run a restaurant review site, you might want to email residents to tell them about new restaurants nearby. If you sell dog food, you might want to advertise to people living near pet stores.
● Intro to Geo-Targeting
● IP-Based Geo-Targeting
● How to reach visitors from different countries
● Keyword Selection Based on Geographic Targeting
● Tracking Email location
● Website Planning Based on Geographic Targeting
Online display Advertising
Google Adsense is the most widely accepted advertising network in the world. In addition to being free to join, it also offers a wide range of features such as automatic bidding, ad rotation, and even the ability to target specific keywords or sites.
Advertising on Google Adsense is very straightforward. You only need to remember that you’ll get paid every time someone clicks on your ads.
There are two types of advertisements – text ads and image ads. Image ads are usually displayed next to images on websites. They tend to generate higher click-through rates (CTR) than text ads.
● Marketing Objectives to Display Advertisement
● Display Ad Formats & Tools
● Audience Targeting
● Remarketing and Advanced Audience Selection
● Dynamic Display Ads
● Payment Modules
E-Commerce marketing is a type of direct marketing where businesses sell their products or services directly to consumers through websites, mobile apps, social media platforms, etc. The main goal of e-commerce marketing is to increase sales revenue.
● What is Ecommerce Website
● E-Commerce Marketing concepts
● The online purchasing decision
● Top Motivators for Shopping Online
● Advantages of eCommerce
● Use affiliate marketing for eCommerce strategy
Email marketing has become an essential part of every business strategy today. According to the latest direct Marketing Association (DMA) statistics, over 50% of consumers regularly read their emails. In addition, almost 80% of them open their inboxes at least once daily.
Email marketing allows businesses to connect with customers in new ways. The key is to send relevant messages that encourage action. This means using a variety of channels such as text, video, images, and audio.
● Understanding & Benefits of Email Marketing
● How to write Effective content and subject line?
● Why is email automation required?
● Designing an effective Email campaign
● Tracking Email Marketing Reports
● Email Guidelines
SMS marketing sends text messages to potential customers or clients via mobile phones. The concept has become extremely popular since its introduction in the 1990s. Today, businesses around the globe rely heavily on SMS marketing to reach their target audience.
SMS marketing is a cost-effective method for reaching targeted audiences. Companies send promotional messages through messaging services such as WhatsApp, Viber, Line, and Facebook Messenger. These platforms allow companies to send bulk SMS campaigns to large numbers of recipients simultaneously.
● Introduction to SMS Marketing
● Why SMS Marketing
● Kinds of SMS
● Promotional SMS
● Transactional SMS
● How to Integrate SMS into Software
The term ‘mobile marketing’ refers to advertising and promotion strategies designed specifically for smartphones and tablets. Nowadays, almost everyone has a smartphone or tablet, which is becoming an even more powerful tool for marketers.
Mobile marketing is multiplying because consumers spend daily time on their phones. They also want to see ads whenever possible. In addition, mobile devices enable advertisers to reach customers at specific times and places.
● What is Mobile Marketing?
● Methods of Mobile Marketing
● How to create a mobile website?
● Why Focus on Smartphone Apps
● Advertising on Mobile App
● Importance and Future Scope
In today’s competitive environment, businesses often struggle to stand out from their competitors. The good thing is that there are ways to improve your brand image through remarketing. This method helps companies build strong relationships with customers and increase customer loyalty.
Re-marketing is a new way of advertising where brands engage potential consumers before they even become aware of them. As opposed to conventional advertising strategies, re-marketing focuses on creating long-lasting relationships between brands and customers.
● How do Remarketing Ads work?
● How much does Remarketing Cost
● What is Remarketing Campaign
● How to target non-converting audience segments
● How to Boost Conversions with Remarketing
● Strategies for Better Remarketing
Affiliate marketing is performance-based marketing where a third party rewards affiliates for each visitor or customer brought through their site. The affiliate earns a commission from the merchant for every sale they make. This method has become very popular over the years because it allows merchants to reach new customers without spending much money on advertising.
● An introduction to affiliate Marketing
● Types of Affiliate Programmes
● When do you use Affiliate Marketing?
● Top Affiliate Earners in India
● Choose the best affiliate networks
● Grow your Business with Affiliate Marketing?
Lead generation refers to the activities undertaken to generate leads or prospective customers. The term has become synonymous with marketing, although, in reality, lead generation is a part of every sales process.
Lead generation is a crucial component of any successful sales strategy. If you don’t know where to start, read our lead generation guide.
Lead generation involves identifying potential prospects who might benefit from your services. This means finding out who they are and why they would want to buy from you. Once you identify these individuals, you need to develop relationships with them.
● Lead Capture
● Lead Magnets
● Landing Page Conversion Techniques
● Lead Scoring
The term ‘freelancer’ refers to someone who provides services or goods without being employed by another company. This person usually has their own office space where they work from home or elsewhere.
Freelancers are often self-employed individuals who provide their services through online platforms such as Upwork, Fiverr, Guru, etc. They work independently and are paid per project. Freelancers are also called independent contractors.
● Freelancing Overview
● Types of Freelancing Work
● Finding Clients: Freelance Websites
● How to grab freelancing Projects